Revitalizing the Lindberg Line Through New Standards
FEW PRODUCTS can claim the longevity of the Hawk and Lindberg model kit brands. Founded in 1928 and 1933 respectively, the brands have continually produced plastic model kits in a wide range of subject matter and genre. With the acquisition of these famous brands Round 2 has established new standards to revitalize these historic lines and elevate them to the same level as their other iconic model brands of AMT, MPC and Polar Lights. These changes will present these kits in a contemporary way that makes them better than you remember!
PACKAGING AND VINTAGE ARTWORK!
1. One of the most under valued assets of the brands are the incredible, colorful box illustrations. This wonderful artwork will be utilized with a vintage flair while being implemented in a colorful and contemporary way.
Following the style used on Polar Lights kits, full-color printed trays gives the ability to use vintage illustrations on box lids while also showcasing the painted and assembled model on the box bottom. This allows the modeler to see the ends he can achieve or exceed. Additionally, kit features and background information on the subject further educates the consumer on the subject and contents.
IMPROVED INSTRUCTION SHEETS!
2. On the outside, it is easy to underestimate the value of a clear, easy-to-follow instruction sheet. Sheets in new releases will have diagrams redrawn where needed for clarity. Step-by-step directions will be clearly defined with exploded-view style diagrams used only for
the simplest of kits.
COMMON SIZES AND LIDDED BOXES!
3. Six box sizes have been established that will cover about 80% of the line. A great deal of study has gone into determining that these particular box dimensions which will house the kits with the least amount of air possible while also keeping them modular by using established industry box sizes.
Switching from "donut" or "pizza" box style to lidded boxes allows the kits to follow the industry standard while also appeasing outspoken consumer complaints about one-piece boxes.
EXPANDED DECAL SHEETS!
4. As with our other brands, new decal art will supply more accurate markings along with new additional options for the builder.
IMPROVED FIT!
5. As with AMT, MPC and Polar Lights kits, some tools have been run constantly. In the same manner as with those brands, measures will be taken to adjust tools for ensure proper part fit and assembly.
BRINGING BACK OUT OF PRODUCTION KITS!
6. With so many years of model kit development and production, the possibilities for subject matter is extensive including the ability to bring back long out of production kits.
Bonuses like puzzles may be included to add value and substance to lighter kits. In some cases cardboard bases or backdrops can be added to offer diorama displays for the buildup. Additional reference of the subject matter and historical information can help the modeler with the details of his buildup as well as a better understanding of the historical nature of the subject.